The world of online sports betting is more competitive than ever, with new platforms emerging constantly. Yet, despite the growing number of options, a few names continue to rise above the rest — dominating headlines, social media feeds, and, most importantly, the trust of millions of players worldwide.

In this article, we take a closer look at the top 3 most popular bookmakers of the past year, exploring what makes them stand out and why bettors continue to flock to these platforms in record numbers.

1. 1xBet – The Global Giant

Few platforms have had a rise as rapid and expansive as 1xBet. Known for its massive sportsbook, aggressive marketing, and localization in dozens of countries, 1xBet has become a go-to choice for both beginner and experienced punters.

Why 1xBet is so popular:

• Huge variety of markets: From football and basketball to esports and politics 
• Localized for regions: Supports local currencies and payment methods like MTN Mobile Money, Orange Money, etc. 
• High odds & live betting: Competitive odds and a rich live betting section keep players engaged 
• Bonuses: Massive welcome bonuses and frequent promotions 

“I use 1xBet because it feels built for my country. Everything works fast, and I can bet on local leagues too.” — Alain, Cameroon

Whether you’re in Africa, Europe, or Asia, chances are you’ve seen or heard of 1xBet — and for good reason. It’s versatile, accessible, and always adding something new.

2. Bet365 – Trusted by Millions

For many, Bet365 is synonymous with online betting. With over 20 years in the industry, this UK-based bookmaker has built a rock-solid reputation for reliability, transparency, and quality service.

What makes Bet365 stand out:

• Live streaming + in-play betting: Bet365 was among the first to offer these features together 
• User-friendly platform: Clean design and easy navigation 
• Global coverage: Operates legally in multiple regulated markets 
• Responsible betting tools: Self-exclusion, deposit limits, and betting history transparency 

Bet365 isn’t flashy, but it’s incredibly effective. It’s the bookmaker people stick with, especially when they want stability and clear terms.

“It’s the only site I trust with large bets. Everything is fast, from deposits to withdrawals.” — Luca, Italy

3. Betway – The Mobile-Focused Favorite

Betway has found its sweet spot with mobile-first bettors, particularly across Africa and Latin America. Their app is fast, easy to use, and full of exciting features.

Why people love Betway:

• Simplicity: One of the easiest apps for quick bets 
• Focus on popular sports: Football, basketball, tennis 
• Promos and jackpots: Frequent bet boosts and cash-out options 
• Sponsorship deals: Partnered with West Ham, cricket leagues, and esports events 

Betway is especially loved by younger bettors who want to place bets fast, follow live stats, and cash out when the moment feels right.

Choosing a bookmaker is personal — it depends on your betting style, location, and preferences. But when millions of bettors are choosing the same platforms over and over again, it says something powerful.

• 1xBet wins on variety and accessibility 
• Bet365 leads in trust and professionalism 
• Betway dominates the mobile game with style 

These three brands have proven they understand what modern bettors want: speed, options, fairness, and fun. Whether you’re new to betting or a seasoned punter, they’re worth exploring. Choose the right platform and enjoy the game.